2/12/2013

Yahoo's "Burning Love," which parodies reality dating shows such as "The Bachelor," has become the "breakout" hit the Web-video industry has been waiting for, according to this article. The second season of the show debuts on Thursday, and the first season will begin running on E! on Feb. 25. PHD is handling sponsorships for the second and third seasons, with plans calling for clients Foot Locker, HBO, Lord & Taylor and Safeway to advertise.

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