A BtoB magazine-Eloqua survey discovered that marketers score themselves only 65% proficient when it comes to the core competencies of targeting, engagement, conversion, analytics and marketing technology, writes Amanda Batista. But those skills can be developed by reading "digital body language" and automating your campaigns, among other tips. "Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not," Batista adds.

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