3/28/2013

Media agencies are becoming impatient as they wait for Yahoo chief Marissa Mayer to share her advertising vision for the portal, writes Jason Del Rey. "I don't know what the product strategy is, what the content strategy is, what the data strategy is," says Adam Shlachter, senior vice president of media at Digitas. Del Ray points out that Yahoo's display ad sales were down in the most recent quarter, but that "Mayer has re-fashioned Yahoo as a 'tech company,' and part of that appears to mean doing away with the chummy relationships agency execs expect from media companies."

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