Flurry and Research Now have teamed up to offer ADimension Mobile, a service that uses behavioral data to give marketers a better idea of mobile-ad effectiveness. Flurry's mobile-advertising platform and Research Now's tracking technology will combine to provide thorough metrics for advertisers.
Amazon says it will make six engagement reports available to Appstore for Android application developers looking for data on performance and revenue. The reports will cover apps on Kindle Fire tablets and other Google Android devices using the latest version of the Amazon Appstore app.
Leveraging its position as owner of the fourth-most-visited smartphone properties, Amazon might become a formidable rival to Apple in the mobile-ad market. Amazon has hired Microsoft's Jamie Wells to build a mobile-ad sales team and is rumored to be talking to mobile-ad network partners such as Jumptap. More important, Amazon builds and sells its own mobile platform: It has sold 5.5 million tablets since the holiday debut of the Kindle Fire, according to IDC.
The Kindle Fire, a lower-priced rival to the iPad line, is becoming an issue in the trademark infringement case Apple is pursuing against Amazon.com. Apple amended its complaint to note that Amazon changed the name of its Amazon Appstore for Android online storefront to just Amazon Appstore when it started advertising the Kindle Fire. Apple claims the Amazon Appstore name infringes on its App Store trademark.