3/4/2013

AT&T is attacking rival T-Mobile in newspaper ads running in The New York Times and The Wall Street Journal, among others. The ads respond to suggestions by T-Mobile CEO John Legere that AT&T's network is "crap" by alleging that T-Mobile drops twice the number of calls and runs only half as fast as AT&T. T-Mobile has already responded, with Chief Marketing Officer Mike Sievert saying that the criticism must have "struck a chord" and claiming to be glad AT&T is "spending their money to print our name." As recently as 2011, AT&T was poised to purchase T-Mobile, but the deal was scotched by federal regulators.

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Bloomberg

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