About 60% of companies don't use autoresponders to gain information about people who visit their websites, a study by Optify indicates. Many of the companies that autorespond with e-mails respond too late or use poor calls to action, the study found. "The whole point of autoresponder is not to say 'thank you' but to say 'thank you' and provide additional value," Optify Chief Marketing Officer Doug Wheeler says.

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