Topps turned to Flint & Steel to help it design new wrappers for its Bazooka Gum, with codes that connect consumers to new digital content. "Those comics [on the packaging] are the initial introduction to a reinvigorated brand," said Flint & Steel CEO Chris McKee. "They encourage you to keep going to the web where there’s the provocative content." The brand launched its new digital site, Bazooka TV, on Monday.

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