3/20/2013

Buzzfeed is building a native-advertising network to place sponsored content from its advertisers on other websites. The network, which Buzzfeed is shopping around to agencies, will allow brands to place headlines and images on sites such as The Awl, Cracked.com and Dealbreaker. "We always wanted the business not to be limited by the scale of our site," said Buzzfeed President Jon Steinberg. "That means figuring out places do what we do other than on Buzzfeed.com."

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