The Cody fitness application's aim is to focus on casual exercisers out to share their stories rather than enthusiasts interested in stats based on monitoring. The app acts as a virtual coach by matching content to stated fitness goals and is moving toward greater personalization of fitness content based on user activity. "[A]mong early beta testers, Cody's founders have found that the app is especially popular among yoga, crossfit and bar method enthusiasts who don't focus on metrics in the same way runners and bikers might," Ki Mae Heussner writes.

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