A "thank you" page is a good substitute for the usual "thank you" message following a form conversion, Jeffrey Russo writes. Sending only a message leaves converts stranded on the landing page with nowhere to go. In contrast, the thank you page provides a secondary opportunity to convert and a chance to "offer up free content in the form of blog posts and other educational materials that can deepen the relationship with your brand," Russo writes.

Full Story:

Related Summaries