You've probably heard of the elevator pitch -- a 30-second description of what your company does -- but how about the one-word pitch? "Reducing your point to a single word demands discipline and forces clarity," according to author Daniel Pink. For example, Barack Obama's one-word pitch during the 2008 presidential campaign was "hope." Alternatively, you could try to phrase your pitch in the form of a question or in the form of a story, Pink says.

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