3/26/2013

A Domino's Pizza spot by Crispin Porter + Bogusky shows a legacy commercial emphasizing the chain's 30-minutes-or-less speed, then interrupts it with a contemporary quality message. A franchise owner, Robert Gavitt, explains that pan pizzas take longer to make but are worth the wait. Domino's CEO Patrick Doyle says the reintroduction of the pan pizza, the third attempt by the chain since 1986, has "helped drive higher sales, as well as increased traffic into our stores, something that's a key metric for us."

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