Target has hired MillerCoors and PepsiCo veteran Rick Gomez as its senior vice president of brand and category marketing. Gomez will handle exclusive artists and licensing as well as the retailer's multicultural marketing and owned brands such as Up & Up and Archer Farms. Gomez represents the second major hire by Chief Marketing Officer Jeff Jones, who also tapped Todd Waterbury, former Wieden+Kennedy creative director, as his senior vice president of creative.

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