3/27/2013

You might think customers would be quick to embrace improvements to your products and services, but people are often wary of change and the time it takes to adjust to it, writes Janine Popick, CEO and founder of VerticalResponse. You can manage this uneasiness in several ways, such as by telling your customers how they will benefit, supporting them as they make the switch and giving them a good deal, she writes.

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