Model Kate Upton and actresses Hannah Simone and Genesis Rodriguez reveal their male body hair preferences in a BBDO New York print and TV campaign for Gillette Fusion ProGlide Styler, themed "What women want." Print ads use QR codes linking mobile users to online video of the models. It's the first time Gillette ads have used spokeswomen, writes Andrew Adam Newman. "We're bringing their voice to the conversation," says John Mang, Gillette's global brand franchise leader.

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