3/15/2013

Tops Products improved its search engine optimization strategy and discovered and corrected false referral links to reduce its bounce rate 39% and increase conversions 400%, according to this MarketingSherpa case study. A trusted automotive website was referring to high traffic volume full of instant bounces, says Jennifer Stagner, technical support manager, because links had been hijacked by a "married living trust product," requiring Tops to build a redirect site.

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