3/26/2013

IBM has tested a system for monitoring the elderly in Bolzano, Italy, and made a short film demonstrating it through Ogilvy's branded-content arm OgilvyEntertainment, in collaboration with StudioNow and the Huffington Post. "Short-form film, or long-form content, really lets you open up a topic," says Doug Scott, OgilvyEntertainment president.

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