IBM has tested a system for monitoring the elderly in Bolzano, Italy, and made a short film demonstrating it through Ogilvy's branded-content arm OgilvyEntertainment, in collaboration with StudioNow and the Huffington Post. "Short-form film, or long-form content, really lets you open up a topic," says Doug Scott, OgilvyEntertainment president.

Full Story:

Related Summaries