Tablet computers were behind 18% of data traffic on Jumptap's mobile advertising network at the end of last year, compared with 7% of traffic in 2011 -- taking data traffic share away from feature phones and smartphones. The firm forecasts that tablets will represent 29% of its traffic this year, with 70% coming from smartphones and 2% from feature phones. Jumptap also forecasts that Android will continue to maintain its lead over iOS in mobile operating system market share.

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