Luxury marketers are learning the value of mobile advertising but many of them are missing out on the engaging potential of rich media, analysts say. "Mobile is certainly a great platform to reach users on the go, but I think the real benefit will be a move away from static ads to mobile rich media. It's becoming more and more evident that rich media mobile ads can vastly improve upon this level of user engagement," said Michael Goldberg, senior director of marketing and communications at Martini Media, New York.

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