Monthly magazines are down only 0.9% in ad pages through April this year, a big improvement over the precipitous 5.6% decline in the same frame last year, according to the Media Industry Newsletter. Conde Nast titles were up 3% as a whole in March, led by Vogue's 457 ad pages, and Hearst pubs enjoyed a 6.7% gain, as global brands begin to see the U.S. as a growth market compared with Europe and Asia. "You can't control the economy. But if things remain the same, we should be in for a good year," says Lou Cona, Conde Nast's chief marketing officer.

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