More than 9 million Oreos were eaten in the U.S. last year, more than any other cookie. Nobody knows how the cookie got its name, but researchers have learned that 25% of people twist their cookies apart before eating them, and 3% of people make a point of eating their Oreos in the same way as their companions.
Top leaders should constantly try to improve themselves and should set similar standards for their organization's other senior managers, Dan McCarthy writes. "A CEO's behaviors are powerful -- they set the expectations for the rest of the management team, creating a trickle-down effect of leadership development," McCarthy writes.
Oreo is launching a viral video campaign based around four inventors it asked to create high-tech cookie-and-creme separating machines as part of the company's effort to boost engagement on its YouTube channel. The first installation features a physicist from Portland, Ore., who devises a multistage robotic device that removes the creme with a hatchet.
An Oreo video by Wieden+Kennedy shows "physicist and copywriter" David Neevel, who says he invented a technology to separate the cookie from the creme. Dramatic music, a complex contraption and funny answers to off-screen questions about how he made it make this ad a winner, writes Sam Thielman.
Most of the women in Congress and many women who own their own businesses were once Girl Scouts, writes Geri Stengel of Ventureneer.com. The Girl Scouts prepares women for a life of entrepreneurship because it encourages them to develop business skills through selling cookies, she writes. The organization also teaches girls to work together and set lofty goals, she writes.