A site designed specifically for access by mobile enables MillerCoors fans to shop and buy branded merchandise based on the company's almost 20 brands. "MillerCoors saw mobile-originating traffic growing fast, so it made sense to provide an optimized mobile commerce experience for these loyal customers, rather than have them try to pinch-and-zoom their way through the main site on a smartphone," said Wilson Kerr, vice president of business development and sales at Unbound Commerce, which powers the site.

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