Near-field communication offers a multitude of uses for beyond mobile payments, meaning that direct marketers should take the plunge now if they haven't already, advises Jacob Beckley, vice president of innovation at digital marketing agency Fusion92. NFC stickers in direct mail are one near-term option, in addition to such possibilities as social networking by proximity and "smart products" with embedded information. NFC chips could also be used to transmit streaming information in absence of a Web connection.

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