NEO Water will introduce NEO Energy, an organic energy drink with electrolytes, at the Natural Products Expo West next week. Founder and president Ben Behrouzi said now is an ideal time to launch, since the natural energy category is still small. "You go into a Whole Foods or a natural foods market, which is our segment, how many energy drinks can that natural consumer buy off the shelves? There aren’t that many," he said.

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