3/28/2013

Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. Still, when a new branded presence is launched, it's important to make sure the company has centralized control over the account, allocates resources effectively and gets the legal department involved at an early stage, panelists said.

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