More than 14% of opted-in mobile fans of Chicago Shakespeare Theater chose to share the rich-media content associated with a campaign for an upcoming performance. The video message appeared to bring a painting to life. "[W]ith the ability to send rich content, any entertainment or arts company can push trailers, previews and last-minute announcements to share the latest news with audiences in a visual rich format that is directly delivered to their mobile devices anywhere and anytime," said Cezar Kolodziej, president Iris Mobile, which worked on the campaign.

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