DDB in Chicago is taking on new duties for Mars and Safeway. The supermarket chain has tapped DDB for its digital marketing, and Mars is adding 3 Musketeers to DDB's responsibilities for six other Mars brands.
Mars has revived the use of its 3 Musketeers characters to promote the brand with a video campaign on YouTube, social media, digital advertising and shopper marketing. Four ads in the "Why 3?" campaign, created by DDB Chicago, feature the Musketeers in a highway traffic jam, a taxi, a mirror and even double Dutch jump-roping.
Mars has launched national ads that use the 3 Musketeers characters for the first time in more than 10 years. DDB Chicago created the "Why 3?" campaign, which debuted with four videos on YouTube and will also include social promotions, shopper marketing, digital ads and PR.
Executives in all areas of digital marketing saw their salaries dip in 2012, according to data from the Global Society for Digital Marketing. Less than a quarter of digital marketing executives earned more than $300,000 last year, down from more than a third the previous year. Account directors were the hardest hit, with average compensation down 16%.
The Government Accountability Office is asking the Federal Communications Commission to develop a new standard for disclosing product integration. The GAO reports that "some members of Congress are concerned that broadcasters are not properly disclosing sponsorship information to the public." House Democratic Leader Nancy Pelosi, D-Calif., and Rep. Henry Waxman, D-Calif., requested the report.
Crown Imports, the U.S. distributor of Corona and other Mexican beer brands, is teaming with Chicago restaurateur and PBS cooking host Rick Bayless to help create and promote a new craft beer. "We will have our own brewers, but he is going to be actively involved in the recipe and style. He's going to be our master brewer," says Jim Sabia, Crown's chief marketing officer. As part of the deal, Crown will sponsor Bayless' TV show, where spots produced by GSD&M for Negra Modelo beer will appear.