More than half of all social network visits are to Facebook, compared with about a third of all visits heading to Twitter, according to an Optify survey of small- to medium-sized businesses using social networks for business-to-business sales. Twitter accounts for more than 4 in 5 leads attributable to social networks; however, 9% each for Facebook and LinkedIn. Social media accounts for a relatively small part of traffic referrals, amounting to 1.9% of total traffic, compared with organic and direct sources, which each bring in more than 40% of all hits.

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