Registered dietitian Tanya Zuckerbrot offers a $10,000 package with consultations based on using her F-Factor diet, and she lets clients call her cellphone if they run into a nutrition dilemma and need some advice. Zuckerbrot says her own battle to lose weight makes her sympathetic to the struggles dieters face, and client Donny Deutsch says she "really integrates eating better with knowing that people have to live they way they do."
Publix Super Markets has started a pilot project called Publix Dietitian Services that offers consultations with a registered dietitian about nutrition, meal planning and weight loss for fees of $15 to $150. Jennifer Patzkowsky, a dietitian with a school district in Florida, called it a "great opportunity for dietitians to get involved with the public and help out."
Instead of banning pizza from a diet, think of it as a food with healthy possibilities, registered dietitian Keri Gans writes. Homemade pizza may be the healthiest choice, Gans writes, but even when ordering at a restaurant, ask for vegetables instead of meats, go for a whole-wheat thin crust and swap ricotta for mozzarella cheese to reduce calories.
Consumers know whole-wheat pasta is healthier, but until recently they've largely passed it up. Now, better-tasting versions of the noodles are finding favor among restaurant guests, and more eateries are offering whole-wheat pasta as an option. "[Customers] prefer the long pastas, spaghetti and linguine, to the short types, although whole-wheat penne is very good. And even though most people prefer it with marinara, it also works well with spicier sauces and even with calamari," said Giuseppe Staiano of Giuseppe Ristorante in North Haledon, N.J., where guests order whole-wheat pasta about 20% of the time.
New World Pasta is significantly ramping up its advertising for its Ronzoni Healthy Harvest brand this year and choosing between four different ad agencies to handle the campaign. The media mix will focus heavily on the Internet, a New World Pasta executive said, because as consumers switch to whole-wheat pasta, they are checking the Web for health advice.