3/5/2013

Detroit-area holding company Project WorldWide is backing new San Francisco ad agency Argonaut, writes Stuart Elliott. The startup, headed by former Goodby, Silverstein & Partners creatives Rick Condos and Hunter Hindman, reflects a revived San Francisco ad market that's buoyed by an entrepreneurial tech-industry influence and top brands moving away from an agency of record to assignment-based relationships. "We're taking a lot of inspiration from the San Francisco kind of startup mentality. We want to be agile, act quick and be artful," says Hindman.

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