Starwood Hotels & Resorts Worldwide is projected to generate between $3 billion and $3.3 billion from business operations over the next three years, and it might use the money to acquire a global luxury hotel brand, executives say. "Five-star or upper-upscale brands or luxury brands, I think we could easily plug into our system, ones that have some base in scale or an ability to fold into ours, I think would be most attractive," Starwood CEO Frits van Paasschen said.

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