3/1/2013

Attendees at the South By Southwest Interactive festival may be able to get a free ride until 2 a.m. by mentioning the company HomeAdvisor and an accompanying hashtag in a tweet. The promotion is among several novel ways startups plan to use the festival to generate buzz, Constance Aguilar writes. "The ways of infiltrating and capitalizing on SXSW are endless, and many startups with the smallest budgets find ways to get creative and gather attention," Aguilar writes.

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