The average cost of a 30-second TV spot in Q4 went up 5%, TargetCast is reporting based on data from SQAD's NetCosts service. However, the average unit cost for the 15 biggest cable networks for the 25-to-54 demographic in prime time dropped 9% to $17,123, likely because of a weaker scatter market. ESPN commanded the highest rate for a 30-second spot, $54,415, followed by TBS, which charged $24,040.

Related Summaries