The Velti Media mobile ad network, introduced this quarter, already has more than 40,000 publishing partners and 264 million unique monthly visitors. But the bulk of the activity comes from North America, where Velti hopes to expand further with the new network, building off previous platforms. "We were seeing an opportunity to take incremental revenue from existing customers back into advertising, instead of them going to other partners or providers," said Velti Chief Marketing Officer Krishna Subramanian.

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