As other quickservice chains turn their attention to global expansion, Dunkin' Donuts aims to grow at home, with ambitious plans to enter the 12 states where it has no shops. Additionally, it will make its third try to conquer California, growing from its current single location to 1,000 shops statewide, the company said.
Iced coffee company RealBeanz, founded in 2011, is gaining fans by highlighting its Brookyln roots in marketing campaigns that utilize social media and in-person interaction. "While social media is creating brand awareness and has people intrigued, it’s really important not to forget about the value of face-to-face interaction at events, samplings, etc.," said public relations director Jenna Burke.
Starbucks is among 33 companies signing the Climate Declaration urging federal action on climate change. The companies, including Annie's, Clif Bar, Nike, Nestle and Stonyfield Farm, say climate change is spurring droughts and weather events such as Hurricane Sandy that are hurting their businesses.
Diet Coke "brand ambassador" Taylor Swift re-creates the songwriting process behind "22," in her first ad for the beverage. The work from Droga5 and director Fredrik Bond cuts between Swift sounding out the lyrics and her fans singing along to the finished product.