Premium business customers are getting more attention from airlines now that consolidation in the industry has largely ended the fight over casual fliers, Shareen Pathak writes. The business traveler "is a high-yield, loyal and extremely knowledgeable traveler," says Jonathan Clarkson, a marketing director at Southwest Airlines. Carriers such as Delta and United are using in-airport advertising and direct communications with passengers to emphasize perks, such as flat seats and express meals, and other loyalty programs.

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