Chatter on social media sites helped brands score buzz with their April Fools' Day pranks, which included Richard Branson promising to launch a glass-bottomed airplane and Procter & Gamble touting a bacon-flavored Scope mouthwash. "April Fools' is the flavor-of-the-month holiday where, if you can give someone a laugh, you can create goodwill for your brand," says Allison Cohen, president of PeopleTalk.

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