Keeping up with the increasingly high-pressure demands of managing your restaurant's social marketing efforts may mean turning to an automated solution, writes Punchh CEO Jitendra Gupta, who likens it to the Wizard of Oz frantically trying to multitask behind the curtain. "You can try and pull the Twitter lever and push the Facebook button, and heaven knows you’d like to use Oz's flame machine on some Yelp reviewers. But you can’t do it all effectively while running a restaurant."

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