"Foodies," pet owners, parents and avid shoppers were among the top categories of consumers targeted by consumer packaged goods marketers last year, according to research by Millennial Media. The CPG vertical also saw 245% year-on-year growth in the mobile space between 2011 and 2012. "Over the years, the CPG industry has had a sustained focus on using mobile to drive brand awareness, and they have seen tremendous success," Millennial Media Chief Revenue Officer Marcus Startzel.

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