The days of free news on the Internet are coming to an end, according to a forecast from Simon-Kucher & Partners that foresees 90% of all online content behind pay walls within three years. The survey of 2,700 media decision-makers found that a quarter of companies are looking to the shift to fee-based content as a way to boost their bottom line. "Media companies clearly see optimized content offers [print and online] as key success factors for the future, but these offers [need] to be priced correctly," said Mark Billige of Simon-Kucher & Partners.

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