WPP's Group M has been awarded media buying and planning duties for Nestle's U.S. division, after a review. The incumbent was Zenith. The work includes digital media and brands such as Nestle Nutrition, Nestle Health Sciences and Purina PetCare. "Our decision to award the business to Group M was based on a strong combination of factors including strategic planning, digital acumen, team strength and buying efficiencies," says Nestle USA Chief Marketing Officer Alicia Enciso.

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