Two-thirds of all online television shows and movies sold for permanent download are trafficked through iTunes, according to a tally by The NPD Group, which found the Apple platform also leads the market in the delivery of nonsubscription-based rentals. Amazon came in a distant second, with 14% of TV shows sold online and 10% of movies. An NPD poll found that most consumer experiences with iTunes are positive, with three-quarters of respondents giving the service high marks for customer service.

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