Cam Mackey, vice president, sales and marketing
Most companies underestimate the complex structural, organizational and functional aspects of effective product management, especially in a matrixed organization. Depending on the depth and breadth of the problem, closing the product management gap might entail significant effort. Join MAPI for our one-day forum on best practices around various aspects of product management, featuring speakers from Kennametal, GE Oil & Gas, Lincoln Electric and Ingersoll Rand. Greg DiCillo, author of "Dominate Your Space: Unleashing the Power of Your Product Managers," will share his research on practical steps toward establishing a culture of high-performance product management. Forum

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