Shadow-theater company Attraction made a viral splash with its performance on a U.K. talent show. The troupe's actors use their bodies to cast realistic silhouettes of famous landmarks while telling a story of war and loss.
Brands need to be prepared to engage in the kinds of conversations that their customers actually want to have, Steve Radick writes. That means talking about the company's history, the challenges it faces and the reasons for making controversial decisions. "[A]voiding these conversations is no longer an option," Radick writes.
Almost half of U.S. consumers use social media to find information about health-related issues, according to Kantar Media and Manhattan Research -- but pharmaceutical companies remain hesitant about the medium's potential. While a sizable minority of pharmaceutical firms are using social tools, almost half have no clear plan for social media outreach. "[S]ocial media was the biggest source of uncertainty for respondents," this article says.
Twitter-using reporters and pundits should keep a level head during crises such as the Boston bombing, Jeremy Stahl writes, noting that they should avoid retweeting rumors or trollish comments, and shouldn't spiral into political point-scoring. It's also important to halt automated postings to avoid saying something that appears insensitive in light of recent events, Stahl writes.
Many chief information officers say they feel they should take the lead on their companies' social media efforts, but marketing executives frequently insert themselves into the mix and take charge of key aspects of strategic planning. "Perhaps if CIOs are to remain players in social media, it may be time for them to, well, get more social with their CMO colleagues," Robert Berkman writes.
Winn-Dixie is launching an advertising campaign in New Orleans featuring local staff, suppliers and customers, including notable blues guitarist Bryan Lee. The retailer has been remodeling and reopening stores since Hurricane Katrina.