The rise of viewing video on mobile devices is creating a market for content designed to be consumed in small bites, which is prompting producers to rethink the way they package their products, experts say. In a series of articles covering the book, film and music industries, The Wall Street Journal explores how demand for short, quality content is turning traditional production models on their head and creating an atmosphere in which producers are more likely to market test their work in short form before committing feature-length projects.

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