Starbucks is seeing about 4 million mobile transactions a week, accounting for 10% of its total U.S. revenue, Chantal Tode writes. "Starbucks' success shows that payments can be done right and successfully if you understand your customers well, you are committed to making it a success and continue to evolve over time to get the experience optimized for users," says Gene Signorini, Mobiquity vice president of mobile insights.

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