4/16/2013

Chief marketing officers too often act like chief monologue officers by using one-way channels and thinking "they know what their prospects and customers want better than the customers' themselves," writes Questionmine.com CEO Gary Spirer. Rather than "relentless and ill-conceived efforts to engage," try a real-time, incentivized, interactive conversation with prospects and customers "to engage and maintain customer loyalty," Spirer advises.

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