Prudential Financial worked with a research company to measure consumers' brain responses to its marketing messages. The results show that women are more receptive to the messages and that "pain and gain" marketing has the strongest effect on purchasing decisions.
Fliers on Air France are taking the airline up on receiving a discount if they opt out of some benefits such as earning frequent flier miles or checking bags -- known as the Mini option. In fact, 60% of passengers went for the lowered fare on short-haul trips.
Houston-based Freshbrew will serve its Coffeehouse Roast blend on US Airways flights. "We are firm believers in giving our customers the opportunity to build upon their own brand with a private label coffee rather than buying into another coffee companyʼs brand," said Al Ansari, president of Freshbrew.