4/19/2013

The California Milk Processor Board is promoting the sleep-inducing benefits of milk to Hispanic customers via Spanish-language television ads. "Milk has a myriad of health benefits and one of them is quality of sleep," said Steve James, the board's executive director. Shamrock Farms is promoting its milk-based protein beverage as a recovery drink among athletes with the help of lacrosse player Brendan Mundorf. The processor also is sponsoring high school lacrosse tournaments nationwide.

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