4/26/2013

Southwest Airlines will launch a no-show policy on Sept. 13. "[A]ll unused funds on the full itinerary will be lost" for travelers who do not cancel or reschedule a reservation on a nonrefundable fare before not showing up for flights, the carrier said. Southwest also said that if it were to add baggage fees, it would cost the airline $1 billion in the form of defecting customers, according to its research.

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